''The Fly'' was a free music magazine owned by

MAMA & Company MAMA & Company is a live music and entertainment company which owns and operates a number of live music venues and festivals in the United Kingdom. Founded in 2005, it has since acquired many other venue-holding companies, expanding its reach si ...

, published monthly in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

Details

The magazine started as a listings leaflet in Camden, north London, for the Barfly music venue on Chalk Farm Road. In 1999 it went national. Contributors also wrote for other publications including '' The Guardian Guide'', ''

Q magazine ''Q'' was a popular music magazine published monthly in the United Kingdom. It was founded in 1986 by broadcast journalists Mark Ellen and David Hepworth, who were presenters of the BBC television music series '' The Old Grey Whistle Test''. ...

'', ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

'', ''

Kerrang! ''Kerrang!'' is a British weekly magazine devoted to rock, punk and heavy metal music, currently published by Wasted Talent (the same company that owns electronic music publication ''Mixmag''). It was first published on 6 June 1981 as a one- ...

'' and ''

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

''. The magazine had a

review A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indi ...

section featuring new releases (both singles and albums) and live concert reviews. The remainder of the magazine was typically devoted to articles and

interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...

s with artists generally promoting new releases or

tours Tours ( , ) is one of the largest cities in the region of Centre-Val de Loire, France. It is the prefecture of the department of Indre-et-Loire. The commune of Tours had 136,463 inhabitants as of 2018 while the population of the whole metro ...

. ''The Fly'' also featured new bands alongside more established acts in the pages of its new bands section, "OnesToWatch", which was sponsored by Levi's until 2010. ''The Fly'' was A5-sized, and distributed around record shops, bars and venues around the

. In 2008, the magazine revealed its circulation had increased to 105,212 at a time when many other publications had reported a sharp decline in circulation. The magazine had a history for supporting bands early, having given the likes of

Razorlight Razorlight are an English indie rock band, formed in 2002 in London by lead singer and guitarist Johnny Borrell. Along with Borrell, the current line-up of the band is composed of founding members Björn Ågren on guitar and bassist Carl Delemo ...

Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...

, Foals, MGMT and

Coldplay Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University ...

their first cover features. By mid-2013 its readership had almost halved to 55,580, in the wake of

HMV Sunrise Records and Entertainment, trading as HMV (for His Master's Voice), is a British music and entertainment retailer, currently operating exclusively in the United Kingdom. The first HMV-branded store was opened by the Gramophone Company ...

's widespread store closures. In March 2014, ''The Fly'' announced it had ceased publication. Former editor JJ Dunning claimed in the aftermath of the closure that he would seek new investment for the brand.

Other media

''The Fly'' relaunched its website in April 2008 with both a virtual magazine section and an online archive of all previous issues. In Summer 2008, a new feature titled ''In The Courtyard'' was launched, in which bands were filmed playing stripped-down versions of songs in the courtyard outside ''The Fly'''s office. The sessions were renamed ''The Fly Sessions'' in 2012, when the website was again relaunched. Bands who have performed so far include

Doves Columbidae () is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with short necks and short slender bills that in some species feature fleshy ceres. They primarily ...

Gaz Coombes Gaz Coombes (born 8 March 1976) is an English musician and singer-songwriter. He is best known as the lead vocalist and guitarist of the English alternative rock band Supergrass. He first entered the music scene aged 14 as the lead singer of the ...

Everything Everything Everything Everything are an English art rock band from Manchester that formed in late 2007. Noted for their eclectic sound and complex, sociopolitical lyrics, the band have released six albums to date – 2010's '' Man Alive'', 2013's '' Arc'' ...

The Cribs The Cribs are a British indie rock band originally from Wakefield, West Yorkshire, that formed in 2001. The band consists of twins Gary and Ryan Jarman and their younger brother Ross Jarman. They were subsequently joined by ex-The Smiths guit ...

Noah and the Whale Noah and the Whale were a British indie rock and folk band from Twickenham, formed in 2006. The band's last line-up consisted of Charlie Fink (vocals, guitar), Tom Hobden (violin/ keyboards), Matt "Urby Whale" Owens (bass guitar), Fred Abbott ...

, Warpaint,

Black Lips Black Lips is an American garage rock band from Atlanta, Georgia formed in 1999. History The band formed in Dunwoody, Georgia after guitarist Cole Alexander and bassist Jared Swilley left the Renegades, and guitarist Ben Eberbaugh left the Rer ...

, Dry The River,

Badly Drawn Boy Damon Michael Gough (born 2 October 1969), known by the stage name Badly Drawn Boy, is an English indie singer-songwriter and multi-instrumentalist. Gough chose his stage name from a character in the show ''Sam and his Magic Ball'', which he saw ...

The Kooks The Kooks () are an English pop-rock band formed in 2004 in Brighton. The band consists of Luke Pritchard (vocals/rhythm guitar), Hugh Harris (lead guitar/synthesizer/bass) and Alexis Nunez (drums). Their music is primarily influenced by th ...

J Mascis Joseph Donald Mascis Jr. ( ; born December 10, 1965), better known as J Mascis, is an American musician who is the singer, guitarist and main songwriter for the alternative rock band Dinosaur Jr. He has also released several albums as a solo art ...

Edwyn Collins Edwyn Stephen Collins (born 23 August 1959) is a Scottish musician, producer and record label owner from Edinburgh, Scotland. Collins was the lead singer for the 1980s post-punk band Orange Juice, which he co-founded. After the group split in ...

Jake Bugg Jake Bugg (born Jake Edwin Charles Kennedy on 28 February 1994) is an English singer-songwriter. His self-titled debut album, '' Jake Bugg'', some of which was co-written with songwriter Iain Archer, was released in October 2012 and reached num ...

Ben Gibbard Benjamin Gibbard (born August 11, 1976) is an American singer, songwriter and guitarist. He is best known as the lead vocalist and guitarist of the indie rock band Death Cab for Cutie, with whom he has recorded ten studio albums, and as a membe ...

and Low.

References

External links

* {{DEFAULTSORT:Fly, the 1999 establishments in the United Kingdom 2014 disestablishments in the United Kingdom Monthly magazines published in the United Kingdom Music magazines published in the United Kingdom Defunct magazines published in the United Kingdom Free magazines Magazines established in 1999 Magazines disestablished in 2014